Körber is an international technology group with five business units: digitalization, medical technology, supply chain, paper technology and tobacco. Due to the multiple businesses and operations under a single name, Körber as a company has been often misunderstood by their customers. In order to strengthen their brand and better serve their customers, this entity has changed its name to “Körber Group”. They have appeared in public under a new name for the first time at the Chongqing Pharmaceutical Machinery Exhibition in China. Their exhibition stand design and construction reflected all five business units in a perfect balance and synergy thanks to Shanghai IS Exhibition Services. Complimented with the company’s official colors and corporate image elements, this exhibition stand offered a very clear statement and explanation of Körber Group’s brand, purpose and services. Each visitor was able to grasp its essence soon after taking their first step onto the exhibition display area.