showCHINA INTERNATIONAL CONSUMER EXPO
The NBA participated in the CHINA INTERNATIONAL CONSUMER EXPO for the first time in their history. With a total area of 500 square meters, their exhibition stand was really something to behold. Visitors could gain an in-depth understanding of the NBA’s more than 40 years of presence in China, various creative products through a number of well-designed exhibition booths, and enjoy basketball in the interactive area. Furthermore, the NBA booth also had functional areas such as game studios, cafes and minibars, where fans and friends could drink and chat while enjoying the game.
In addition to exposing the audience to the history of the NBA in China, visitors could also get deeper insights into the relationship between the NBA and Chinese basketball along with NBA’s culture and its corporate social responsibility as a company of great value. On top of everything there was also a cleverly designed gaming area built into the exhibition booth. It offered a variety of interactive games to the visitors of the booth and made the true fans of basketball feel like they are in an authentic NBA carnival.