Texas Instruments (TI) is a veteran chip maker giant headquartered in Dallas, Texas. During the semiconductor boom of the late 1950s, Texas Instruments was one of the two companies (the other one being Fairchild Semiconductor) that invented the integrated circuit and thus secured an important place in the history of technology for itself. Texas Instruments’ main business today is the design, manufacture and distribution of analog and embedded chips, covering more than 80,000 product categories.
Their chip is a constant change from the “huge” to “small” and ultimately to “micro”, which reflects the constant changes and developments of technology. Shanghai IS Exhibition Services is revolving around the modern change of technology concept by translating such a dynamic transformation of the technology into a design language that really tells the story. Our designers have brainstormed a perfect creative idea for the occasion of the CIIE show in Shanghai in 2021. As shown in the images below, the whole exhibition stand has been designed to reflect technology. Its top structure design resembles a corridor shape and gives it the feeling of being different. The changing colors reflect the TI’s transformation of their chips from “huge” to “small” and ultimately to “micro”. And it furthermore reflects the application of products through the rich application scenarios of multiple key industries such as the new infrastructure, automobile, smart home and home health care. The whole design outlook and impression vividly demonstrates to the world that Texas Instruments is supporting its customers to its maximum capacity.