The PUMA exhibition booth covers a total area of more than 288 square meters of space and has three main exhibition areas including the “brand history review”, “football boots display”, and “running innovation technology”. The exhibition booth is surrounded by a historical wall that is showing a series of glorious historical events of PUMA. These are displaying records of the professional attitude and innovative ideas that PUMA has maintained since its inception as a global leading sports brand. And perhaps one of the most interesting exhibits for the burning fans, a collection of sport shoes worn by members of each generation since the founding of PUMA. These include Pelé PEL KING in the 1970 World Cup in Mexico, the CRUIJFF SUPERSTAR worn by Johan Cruyff in the 1974 World Cup in Germany, and the 1986 World Cup commemorating Diego Maradona. KING DIEGO FINAL I, and the KING PKATINUM NJR worn by Neymar after joining the PUMA family in 2020.