On this occasion, BioMerieux has been aiming at their indirect customers that are the media and government officials in China. The main goal was to enable the customers to understand BioMerieux as a company with a history of development based on the humanity’s war against the virus. To reach the goal of BioMerieux in their campaign, Shanghai IS Exhibition Service has created a museum portraying the history of humanity’s fight against the virus, with BioMerieux presented in the leading historical role. The design has indeed achieved all the goals by demonstrating the ability to make important impressions and enable the audience to understand the business shortly after laying their eyes on the BioMerieux‘s exhibition stand. The design gives an impression of a seemingly endless line that crosses itself at certain moments. This line is symbolizing the historical achievements, struggles and ultimately the BioMerieux’s passion to keep moving forward.